Bringing some trail stoke to ultra folk!
If you or someone you know is a fellow trail runner, ultra runner, epic adventurer, avid hiker, or huge dog lover, then yugenrunner is for you. Here you will find a small collection of simply-stated apparel and merch for anyone who likes sharing these passions with the world.
Yugenrunner is a natural product of the decades I've spent training and racing ultras and iron-distance triathlons myself, the many years I've professionally coached endurance athletes, and a desire to creatively celebrate the love of this challenging and uniquely rewarding lifestyle with others.
Everything is designed especially for those who, like me, are on a perpetual quest to more deeply understand their bodies, minds, and interconnectedness with the universe through time on trails and friendships with the absolute best thing on the planet: dogs.
Cheers,
Craig
This is yugen
A Japanese aesthetic concept, "yugen" is a profound awareness of, connection to, and appreciation of the beautiful yet imperfect and fleeting nature of the world, and our place within it. It evokes emotion, often too deep to describe in words and impossible to ever truly capture in photos.
In nature, yugen can be experienced when something hidden (e.g., a mountain shrouded in clouds), mysterious (e.g., a trail disappearing into darkened woods), or momentary (e.g., the dying light of golden hour causing leaves to glow around you) becomes moving and deeply meaningful. It encourages introspective awareness and invites us to find wonder, beauty, and calmness in the subtleties of what we sense and imagine.
For me, yugen is a deeply inherent aspect of trail running. It is what calls me into the wilderness again and again.
This is me
Craig Sheckler
* husband & stepdad to four great kids
* designer & marketing guy
* avid trail & ultra runner
* adventurer & Ironman
* former professional triathlon coach
* detail noticer & science buff
* accomplished dad joke teller
* enthusiastic dog & nature lover
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Photo: Howie Stern
The comfort of a caring pup at an aid station roughly 100 miles into the Moab 240 Endurance Run. Deeply fatigued, aching, cold, hungry, and 140 more miles to go on the journey. A single snapshot capturing several of my most-loved things: trail running, adventuring, food, extreme challenge, and dogs. Not necessarily in that order.
This is us
