This is yugenrunner
​...a passion project that began as a creative outlet during the pandemic. Like many others across the world, I suddenly had space for long-held artistic interests to be rekindled as life collectively paused. Now, as we approach the end of 2024, yugenrunner is finally LIVE, running out the door and into the world!
yugenrunner is a natural product of my years spent professionally coaching multisport athletes, even more years as an ultra-endurance athlete myself, and this refound desire for creativity. I feel fortunate to have experiences and skills that combine so perfectly in a fun and rewarding way.
Here you will find a small (but growing!) collection of wearables and merch, simply-stated and designed especially for those I relate to best and admire most: introspective thinkers, friends of the earth and animals, seekers of equality, those on a perpetual quest to discover themselves through the crucible of hard endurance pursuits, and - above all - good humans.​​​​​
CHEERS!
This is yugen
A Japanese word for an aesthetic concept that is difficult to describe in English, "yugen" is a profound awareness of, connection to, and appreciation of the imperfect and fleeting nature of the universe and our place within it.
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In nature, yugen can be found in moments when something hidden (e.g., a mountain shrouded in clouds), mysterious (e.g., trees disappearing into darkened woods), or momentary (e.g., a change of seasons) becomes as moving and deeply meaningful as what is physically visible. It encourages quiet, introspective awareness and invites us to find wonder, beauty, and calmness in the subtleties of what we sense and imagine.
This is me
Craig Sheckler
* husband & stepdad to four great kids
* designer & marketing guru
* avid trail & ultra runner
* adventurer & recovering tri-geek
* former professional triathlon coach
* detail noticer & science buff
* accomplished dad joke teller
* enthusiastic dog & nature lover
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Photo Credit: Howie Stern & Scott Rokis
The comfort of a caring pup at an aid station roughly 100 miles into the Moab 240 Endurance Run. Deeply fatigued, cold, and hungry, with 140 more miles to go. A snapshot of a journey capturing a few of my most-loved things: trail running, adventuring, food, being challenged to persevere, and dogs. But not necessarily in that order.
This is us
